The Nets Basketball organization unveiled a new ad campaign geared towards prospective season ticket holders for the soon-to-be-opened Barclays Center.

Featuring Nets star point guard Deron Williams, one of the billboards proclaiming, "Welcome to Brooklyn," is located just blocks away from Madison Square Garden—the home turf of New York Knicks basketball.

The billboard, located at 37th Street and 8th Avenue, is one of 300 the Nets organization plans to install at taxi stops, streets corners and kiosks in Manhattan and in Brooklyn.

The ad campaign highlights the Nets' All-Access Pass, which includes admission to non-basketball events, food and other perks at Barclays Center on top of regular season and playoff games.

All-Access passes start at $99. According to the Nets, 50 percent of tickets at the 18,000-seat stadium will be priced at $55 or less per game.

The stadium is set to open Sept. 28 with a performance by hip-hop star—and part Nets owner—Jay-Z.